Global Leaders, Meet Our Franchising Team.

Between the franchise consulting and legal disciplines we customise commercial strategies and legal frameworks to provide a stable platform for growth. This approach has helped many of clients grow to national and international franchise networks.

James Young DC Strategy Website

James Young

Head of Franchise Sales & Development

James has been inducted as a Certified Franchise Executive (CFE) and is a key member of the DC Strategy team. As the head of the Franchise Sales and Marketing division, he currently consults to over 15 franchisors and is also involved in areas of business development. He focuses on client lead generation and recruitment strategies, both domestically and internationally, to effectively find and recruit franchisees. His clients include large networks and start-up franchises. He has been involved with over 40 franchise businesses and has granted over 300 franchises in a number of different industries. He has taken numerous brands to new international markets including the US, New Zealand, Mauritius, Middle East and Asia. More recently, James has been involved in successfully bringing a number of international brands to Australia.

Contact James Young
Holly Barnes DC Strategy Website

Holly Barnes

Franchise Marketing & Lead Generation Manager (Marketing Specialist)

Holly began her career in journalism after studying in South Africa. She made the move to
London in 2013 where she changed her focus to marketing, working for a publishing and events company servicing different industries and subsequently moved to Australia. Holly has been a key part of DC Strategy Franchise Sales and Marketing team since 2017. Her main focus is on building and delivering exceptional lead generation and marketing strategies for clients, and ensuring that marketing campaigns deliver the necessary results in order to assist in finding franchisees and assisting the recruitment process. Holly also continues to expand the firm’s online presence and build the DC Strategy brand from a digital marketing perspective through SEO, content writing, email marketing and PR.

Contact Holly Barnes
Years of Experience
Other Achievements

Our journey with DC Strategy has been fantastic! From that initial strategic workshop to implementing our franchise program – there’s been lots of touch points. But if I think of one really great thing in our overall relationship and how DC Strategy continues to contribute to our success, it’s having them on our board.

Warren Jones - Chairman, Total Tools

When DC Strategy came in to meet the board at the time, the noise was taken away. Once they had been convinced by the expert this is what you need to do and this is how you need to approach it and from thereon we never looked back.

Marshall Hartwich - National Market Development Manager, Ben and Jerry's

The DC Strategy team draws upon its solid understanding of the franchise model to improve the performance of our organization. By tapping their knowledge, we have more quickly identified our opportunity areas and defined the action steps to capitalize on them.

Bill Swanson, - CEO, Cartridge World International